Like most social platforms, we use verification badges (ticks) to help our community better identify the profiles they are interacting with on HERO. The main difference you might have seen is that our badges come in three colours. A profile can display one, two or all three of these badges at the same time.

Our blue ticks help you identify celebrities, brands and public figures.

Our pink ticks help you identify trusted content creators.

Our gold ticks are reserved for HERO Ambassadors.

We’re working on a rigid criteria to help us automate the verification process, but right now, we review each application on its own merit.

Here’s a few things we take into account:

• The likelihood that your account may be copied, imitated or otherwise spoofed.
• The likelihood that your account will be of significant public interest moving forward.
• Whether you or your organisation has received sufficient coverage in national media.
• The level of confusion that could arise within our community as a result of your account not being verified.
• Whether you can provide supporting evidence to prove that you and/or your organisation should be considered experts in your field.

If you think you qualify for account verification, you can submit an application to our review team here. We try to review each application as quickly as possible, typically within 30 days.

Unfortunately, we are unable to respond to each application individually; if your application is successful, you will receive a confirmation email and the relevant verification badge will appear on your profile.

When it comes to the complex world of climate change and the environment, it can be very difficult to separate opinion from fact, or know where to look or who to listen to for the stuff that really matters. We know first hand that information overload is a real thing, and we simply wanted to help make it easier for you to find what you’re looking for.

Trusted content creators on HERO are quite simply a community of users that we have verified to have a deep level of understanding and credibility behind the content they are posting. You can understand why organisations like The Rainforest Alliance might be considered a trusted source when they are posting about the rainforest. Equally, you can understand why we might consider someone like David Attenborough, a trusted source.

We manually review every trusted content creator before we award their pink tick, to help you make the most of your time spent with us.

A HERO Ambassador is a person or organisation that has a direct affiliation with HERO in support of our mission to create a better future for people and planet.

To celebrate the first ever launch of HERO, we awarded Ambassador status to a limited number of members who supported us right from the very start.

We review every application individually. Whilst it doesn’t guarantee that your account will be verified on HERO, the more information you can provide to help us to reach a decision when reviewing your application, the better.