Privacy Policy

www.herotheapp.com and those websites affiliated with its properties, productions and subsidiaries (the “Websites”) are operated by UMA HERO Ltd (“HERO“, “we”, “our” or “us“) of 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX.

1. Introduction

HERO is committed to protecting the privacy of your personal information whilst striving to provide the very best user experience.  We want your use of the HERO Websites to be safe and enjoyable. Under the Data Protection Act 1998 and related laws, we have a legal duty to protect the personal information we collect from you.

If you have any concerns, questions or comments about this privacy policy or the website you can contact us using the contact details in paragraph 12 of this policy.

2. The types of personal information we collect and how we collect it:

Information you provide upon registration: in order to make use of certain services provided through the App or the website, you may need to register an account with us.  When you do so, you will provide us with information about yourself and you will be able to select how we use your information for marketing purposes.  You can update your marketing preferences at any time by following the instructions to amend your details in the account registration section.  We will only use your information in accordance with your instructions and as set out in this privacy policy.

Information you provide upon ordering a product or service from us: if you order a product or service from us, you will need to provide certain personal details so that the order can be fulfilled. In some cases, we will direct you to a third party partner site which will collect this information from you and fulfill your order.

Demographic and other data: this website uses cookies, web analytics and web logs to collect information about your use of our site, information about your computer such as your computer’s IP address and browser type, demographic data and, if you arrived at our site via a link from a third party site, the URL of the linking page.  If you have registered an account with us, it may also collect your name and email address.  The data collected through cookies, web analytics and web logs may be transferred to third parties.  For more information on how this website uses cookies, see our cookie policy.

Email communications: we may decide to use software in our emails to track the success of our marketing campaigns.  If you open an email from us, we can see which of the pages of our website you visited.  We will not store any information on your computer but, by communicating with our cookies on your computer, they can tell us when you have opened an email from us.  We may keep track of the emails that we send you.  We also keep a record of what communications you have selected to receive or not to receive.  If you would like to opt out of receiving such emails, please click the “unsubscribe” link in the email and follow the instructions.

Information from other sources: we may receive information about you from other sources (e.g. missing information about your postal or email addresses) and add it to the personal information we hold about you.

3. How we use the information that we collect

We own the information we collect through this website. We will use it, as applicable, to:

  • provide you with services or information that you have requested or products or services that you have ordered;
  • contact you regarding your registered account with us;
  • confirm or fulfill an order you have submitted
  • monitor or improve the performance of, and products and services available through, this website
  • customise the advertising and content that you see
  • monitor compliance with our terms and conditions of use of this website, enforce our rights and protect the safety of others including investigating and if necessary removing any content about which we receive a complaint
  • send you promotional materials or special offers on our behalf or on behalf of our group companies and marketing partners.  If you do not want to receive this marketing information you can notify us of this as part of the registration process. You can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your marketing preferences, or by emailing privacy@herotheapp.com, giving your email address and details of the information you no longer wish to receive
  • for any purpose if we are required to do so by any law or other regulatory or government authority

Please note that if you upload or post any information to a public part of the Websites, we may use it in accordance with our terms and conditions of use and it may be viewed and used by others. HERO accepts no responsibility for this.

By providing us with your personal information, you consent to us:

(a) processing your information as set out in this privacy policy and in any other manner you expressly consent to;

(b) processing your sensitive personal data, such as health data (if provided); and

(c) transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary for these purposes.

4. Who we may share your personal information with

Agents: we use third parties to perform certain functions on our behalf including fulfilling orders sending emails, website analysis, data analysis and processing credit card payments. They will have access to your personal information if necessary to perform their function but they cannot use it or disclose it for any other purpose, unless you have specifically given them consent to do so.

Collection Societies:  We collect information from you relating to your use of the HERO Media, in particular the artists and titles of songs streamed, as required by the relevant royalty collection societies.  While the artists and the names of the songs streamed will be forwarded to the collection societies, your personal information will not be forwarded to the collection societies or associated with any particular song or songs.

Aggregate Information: we may share aggregate, non-personally identifiable information, such as demographics and website usage statistics, with advertisers, sponsors and other organisations.

Option to receive marketing information from associated third parties: throughout the website you may be given the opportunity to receive marketing information which may be of interest to you from associated third parties.  Only if you elect to receive such information, will we share your personal information with our associated third parties and they are only permitted by us to use it for the purpose of providing you with the marketing information you have requested.  The use of your personal information by such third parties will be subject to their own privacy policy and practices.  We are not responsible for the privacy policy or practices of any such third party.  If you do not want to receive marketing information from associated companies you can notify us of this as part of the registration process.  You can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your marketing preferences, or by emailing privacy@herotheapp.com, giving your email address and details of the information you no longer wish to receive.

Products or services offered in partnership with third parties: certain products or services available through the websites may be provided to you in partnership with a third party.  That third party may require you to disclose personal information to them in order to receive such products or services.  If you request a product or service offered in partnership with a third party, the identity of the third party will be disclosed to you and your personal information will be transferred to that third party.  The use of your personal information by that third party is subject to its privacy policy and practices and we are not responsible for the same.

Group Companies: HERO is part of a group of companies (UMA Entertainment Group) and we will only share your personal information with our group companies if you have elected to receive marketing information from them which may be of interest to you.  They will only be permitted by us to use it for the purpose of providing you with the marketing information you have requested.  The use of your personal information by our group companies will be subject to their own privacy policies and practices.  If you do not want to receive marketing information from our group companies you can notify us of this as part of the registration process.  You can stop receiving this information at any time by following the unsubscribe instructions on the correspondence you receive, by amending your marketing preferences, or by emailing privacy@herotheapp.com, giving your email address and details of the information you no longer wish to receive.

Third-Party Ad Serving and Audience and Traffic Measurement Services: we may use a third-party network advertiser to serve the advertisements on the website or we may use an audience or traffic measurement service to analyse the traffic on the the website.  Advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser.

5. Maintenance and storage of information

Your information is collected and stored on servers which are owned and maintained by or on behalf of HERO and/or its group companies. We may keep your information for a reasonable period for the purposes set out in this privacy policy.

6. Links to other websites

We may provide links to a wide variety of other websites and we display advertisements from third parties on our website. We may monetise some of these links through the use of third party affiliate programmes. Notwithstanding such affiliate programmes, we are not responsible for the content or privacy policies of these websites or for third party advertisers, even if they use our logo as part of a co-branding agreement, nor for the way in which information about their users is treated.  Before submitting any personal information to such websites, you should check their privacy policy.

7. Security

In accordance with our requirements under the Data Protection Act 1998, we will adopt appropriate security procedures to help prevent unauthorised access to your information. Neither HERO nor any of its group companies shall be liable for any attempt to hack or crack or otherwise gain access to any part of this website including any of your information.

8. A note for parents concerning privacy

This website is a general audience website. On the website, we do not currently knowingly collect any personal information from children under the age of sixteen. If, in the future, we collect personally identifiable information from children on the App and/or the website, we will do so in compliance with all relevant laws and regulations including, without limitation, obtaining parental consent where necessary.

9. Policy changes

By using the website you agree to the terms of this privacy policy, terms and conditions and our terms of use. We may amend this privacy policy, terms and conditions and the terms of use from time to time. If we do so, we will post an updated version on the website.  You will be bound by the new terms upon your continued use of the website.

10. Questions about the website and the information we hold about you

You can contact the HERO team at privacy@herotheapp.com. If you have any questions about your information including what we hold and how it is used, you can contact us at privacy@herotheapp.com. You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected.

This document was last updated on 06 May 2021.