Following a stint on the road as a touring musician in his early twenties, Simon founded his first tech startup in 2013.

He migrated over to the music industry in 2016 with the launch of UMA Entertainment Group, combining his experience in raising funds and project management with a passion for music and events. 

Today, UMA Entertainment Group is a multimedia company that produces live events and TV formats dedicated to progressing social good and environmental sustainability through the power of music.

HERO formed as an off-shoot of UMA Entertainment Group and enabled Simon to merge his experience with technology and the entertainment industries for the first time, deepening his commitment to social-good with the two companies continuing to work very closely together. 

Simon also acts as a strategic consultant across various organisations within the private sector and the third sector.