End User Licence Agreement

PLEASE READ THIS END USER LICENCE AGREEMENT (“LICENCE”) CAREFULLY BEFORE CLICKING THE “ACCEPT” BUTTON OR DOWNLOADING OR USING THE HERO MOBILE APPLICATION (THE “APPLICATION”) ACCOMPANYING THIS LICENCE. BY CLICKING THE “ACCEPT” BUTTON OR DOWNLOADING OR USING THE APPLICATION, YOU ARE ENTERING INTO AND AGREEING TO BE BOUND BY THE TERMS OF THIS LICENCE.

IF YOU DO NOT AGREE TO THE TERMS OF THIS LICENCE. DO NOT CLICK THE “ACCEPT” BUTTON OR DOWNLOAD OR USE THE APPLICATION.

1. General.

The Application is operated and maintained by or on behalf of UMA HERO Ltd. of 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, trading as HERO or HERO The App (the “Company”, “HERO”, “we”, “us“ or “our”)

The Application is licensed, not sold, to You by HERO for use strictly in accordance with the terms and conditions of this Licence, and any “usage rules” established by any other third party usage rules or terms of use, such as Apple Inc. and other such vendors (“Usage Rules”), which are incorporated herein by this reference. The term “Application” shall refer to and consist of the following:

(i) the mobile software application accompanying this Licence, including, without limitation, any software code, scripts, interfaces, graphics, displays, text, documentation and other components;

(ii) any updates, modifications or enhancements to the items listed in subsection (i); and

(iii) any specific website the Application directs you to via any browser located on an iPhone or such other mobile device (“Mobile Device”).

2. Licence Grant and Restrictions on Use

2.1 Licence Grant.Company grants You a revocable, non-exclusive, non-transferable, limited right to install and use the Application on one or more Mobile Device(s) owned and controlled by You, and to access and use the Application on such Mobile Device strictly in accordance with the terms and conditions of this Licence, the Usage Rules and any service agreement associated with your Mobile Device (collectively “Related Agreements”).

2.2 Restrictions on Use.You shall use the Application strictly in accordance with the terms of the Related Agreements and shall not:

(a) decompile, reverse engineer, disassemble, attempt to derive the source code of, or decrypt the Application;

(b) make any modification, adaptation, improvement, enhancement, translation or derivative work from the Application;

(c) violate any applicable laws, rules or regulations in connection with Your access or use of the Application;

(d) remove, alter or obscure any proprietary notice (including any notice of copyright or trademark) of Company or its affiliates, partners, suppliers or the licensors of the Application;

(e) use the Application for any revenue generating endeavour, commercial enterprise or other purpose for which it is not designed or intended;

(f) install, use or permit the Application to exist on more than one Mobile Device at a time or on any other mobile device or computer if they are not owned or controlled by you;

(g) distribute the Application to multiple Mobile Devices if they are not owned or controlled by you;

(h) make the Application available over a network or other environment permitting access or use by multiple Mobile Devices or users at the same time;

(i) use the Application for creating a product, service or software that is, directly or indirectly, competitive with or in any way a substitute for any services, product or software offered by Company;

(j) use the Application to send automated queries to any website or to send any unsolicited commercial e-mail; or

(k) use any proprietary information or interfaces of Company or other intellectual property of Company in the design, development, manufacture, licensing or distribution of any applications, accessories or devices for use with the Application.

3. Intellectual Property Rights

3.1 Rights to Application.You acknowledge and agree that the Application and all copyrights, patents, trademarks, trade secrets and other intellectual property rights associated therewith are, and shall remain, the property of Company. Furthermore, You acknowledge and agree that the source and object code of the Applications and the format, directories, queries, algorithms, structure and organization of the Application are the intellectual property and proprietary and confidential in of Company and its affiliates, licensors and suppliers. Except as expressly stated in this Licence, You are not granted any intellectual property rights in or to the Application by implication, estoppel or other legal theory, and all rights in and to the Application not expressly granted in this Licence are hereby reserved and retained by Company.

3.2 Third Party Software.The Application may utilise or include third party software that is subject to open source and third party licence terms (“Third Party Software”). You acknowledge and agree that Your right to use such Third Party Software as part of the Application is subject to and governed by the terms and conditions of the open source or third party licence applicable to such Third Party Software, including, without limitation, any applicable acknowledgements, licence terms and disclaimers contained therein. In the event of a conflict between the terms of this Licence and the terms of such open source or third party licences, the terms of the open source or third party licences shall control with regard to Your use of the relevant Third Party Software. In no event shall the Application or components thereof be deemed to be “open source” or “publically available” software.

3.3 Company’s Marks. You are not authorized to use the Company trademarks in any advertising, publicity or in any other commercial manner without the prior written consent of Company which may be withheld for any or no reason.

3.4 Infringement Acknowledgement. You and Company acknowledge and agree that, in the event of a third party claim that the Application or Your possession or use of the Application infringes any third party’s intellectual property rights, You (and not Company) will be responsible for the investigation, defence, settlement and discharge of any such claim of intellectual property infringement. You will, however, promptly notify Company in writing of such a claim.

4. Restriction on Transfer

You may not rent, lease, lend, sublicense or transfer the Application, this licence or any of the rights granted hereunder. Any attempted transfer in contravention of this provision shall be null and void and of no force or effect.

5. Use of Information

5.1 Consent to Use Information.You hereby authorize and consent to the collection, storage and use, by Company and its affiliates, partners and agents, of any information and data related to or derived from Your use of the Application, and any information or data that You provide to Company and its affiliates, partners and licensors (“Information”). Without limiting the generality of the foregoing, the Information shall include, without limitation, the following types of information and data, in an aggregate (not user level) form: search requests, search results, patterns, data and suggestions based on user actions. Notwithstanding the foregoing, You shall not provide or disclose and the Information shall not include any information or data that is personally identifiable to You. The Information will be treated as being non-confidential and non-proprietary, and Company assumes no obligation to protect confidential or proprietary information (other than personally identifiable information) from disclosure and will be free to reproduce, use and distribute the Information to others without restriction. We will also be free to use any ideas, concepts, know-how or techniques contained in the Information for any purpose whatsoever including, without limitation, developing, manufacturing and marketing products and services incorporating such Information.

5.2 Privacy Policy.You represent that You shall comply with the terms and conditions of the Company Privacy Policy, which sets forth and describes the practices of Company with respect to the collection, use and disclosure of Information in connection with Your use of the Application. Company reserves the right to change the provisions of its Privacy Policy at any time and from time to time at its sole discretion. Company will post any changes to its Privacy Policy at the web address set forth in the preamble to this Licence. Your use of the Application following the posting of such changes to the Privacy Policy will constitute Your acceptance of any such changes.

6. Third Party Content and Services.

6.1 General.You acknowledge that the Application permits access to products, services, web-sites, advertisements, promotions, recommendations, advice, information and materials created and provided by advertisers, publishers, content partners, marketing agents, vendors and other third parties (“Third Party Content and Services”).

6.2 Disclaimer.You acknowledge that Company does not investigate, monitor, represent or endorse the Third Party- Content and Services (including any third party websites available through the Application). Furthermore, Your access to and use of the Third Party Content and Services is at Your sole discretion and risk, and Company and its affiliates, partners, suppliers and licensors shall have no liability to You arising out of or in connection with Your access to and use of the Third Party Content and Services. Company hereby disclaims any representation, warranty or guarantee regarding the Third Party Content and Services, whether express, implied or statutory, including, without limitation, the implied warranties of merchantability or fitness for a particular purpose, and any representation, warranty or guarantee regarding the availability, quality, reliability, features, appropriates, accuracy, completeness or legality of the Third Party Content and Services.

6.3 Third Party Terms or Service.You acknowledge and agree that Your access to and use of the Third Party Content and Services and any correspondence or business dealings between You and any third party located using the Application are governed by and require Your acceptance of the terms of service of such third party, including, without limitation, any terms, privacy policies, conditions, representations, warranties or disclaimers contained therein. Furthermore, You acknowledge and agree that the Third Party Content and Services and any related third party terms of service are subject to change by the applicable third party at its sole discretion and without any notice. You assume all risks arising out of or resulting from your transaction of business over the Internet and with any third party, and you agree that Company and its affiliates, partners, suppliers and licensors are not responsible or liable for any loss or result of the presence of information about or links to such advertisers or service providers. Furthermore, You acknowledge and agree that You are not being granted a licence to (i) the Third Party Content and Services: (ii) any products, services, processes or technology described in or offered by the Third Party Content and Services: or (iii) any copyright, trademark, patent or other intellectual property right in the Third Party Content or Services or any products, services, processes or technology described or offered therein.

6.4 Endorsements.You acknowledge and agree that the provision of access to any Third Party Content and Service shall not constitute or imply any endorsement by Company or its affiliates of such Third Party Content and Services. Company reserves the right to restrict or deny access to any Third Party Content and Services otherwise accessible through the Application, although Company has no obligation to restrict or deny access even if requested by You.

6.5 Inappropriate Materials. You understand that by accessing and using the Third Party Content and Services. You may encounter information, materials and subject matter (i) that You or others may deem offensive, indecent or objectionable: (ii) which may or may not be identified as having explicit language, and (iii) that automatically and unintentionally appears in search results, as a link or reference to objectionable material. Notwithstanding the foregoing, You agree to use the Third Party Content and Services at Your sole risk and that Company and its affiliates, partners, suppliers and licensors shall have no liability to You for information, material or subject matter that is found to be offensive, indecent or objectionable.

6.6 Use or Third Party Content and Services.You agree that the Third Party Content and Services contain proprietary in and material that is owned by Company and its affiliates, partners, suppliers and licensors and is protected by applicable intellectual property and other laws, including, without limitation, pursuant to copyright and that You will not use such proprietary information or materials in any way whatsoever except for permitted use of the Third Party Content and Services. No portion of the Third Party Content and Services may be reproduced in any form or by any means. You agree not to modify, rent, lease, loan, sell, distribute or create derivative works based on the Third Party Content and Services, in any manner, and You shall not exploit the Third Party Content and Services in any unauthorised way whatsoever, including, without limitation, by trespass or burdening network capacity. You agree that You will not use any Third Party Content and Services in a manner that would infringe or violate the rights of any other party, and that Company is not in any way responsible for any such use by You.

6.7 Apple Users.Thisclause only applies to you if you access the App on an iPad, an iPhone or any other device using iPhone OS.  The following terms of this clause 6.7 are the terms which we are required by Apple to notify you of and obtain your consent in respect of using the App.

1. Acknowledgement: You and we acknowledge that this end user license agreement is concluded between you and us only, not with Apple. We, not Apple, are solely responsible for the App and its content.
2. Grant of Licence: Subject to your compliance with all conditions of this Licence we grant you a non-exclusive, personal, non-transferable license to use the App on an iOS Product which you own or control, and as permitted by the Usage Rules set forth in the App Store Terms of Service (http://www.apple.com/uk/legal/terms/).
3. Maintenance and support: We are solely responsible for providing support and maintenance for the App. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the App.
4. Product claims: You acknowledge that we, and not Apple, are responsible for addressing any claims you may have relating to the App or your possession and/or use of the app, including but not limited to: (i) product liability claims; (ii) any claim that the App fails to confirm to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.
5. Intellectual Property Rights: You acknowledge that in the event of a third party claim that the App or your possession and use of the App infringes that third party’s intellectual property rights. Then we shall be solely responsible for the investigation, defence, settlement and discharge of any such intellectual property right infringement claim, and not Apple.
6. Legal Compliance: You represent and warrant that (i) you are not located in a country that is subject to a US Government embargo, or that has been designated by the US Government as a “terrorist supporting” country; and (ii) you are not listed on any US Government list of prohibited or restricted parties
7. Third Party Beneficiary: You acknowledge and agree that Apple are third party’s beneficiaries of this Licence, and that when you accept the terms and conditions of this Licence, Apple will have the right (and will be deemed to have accepted the right) to enforce this Licence against you as a third party beneficiary thereof.
8. Third Party Terms of Agreement:We do not use any third party software or applications in our App and therefore this Licence sets out the terms and conditions of using the App.

• Android Users. This clause only applies to you if you access the App on a device using Android OS.The following terms of this clause 6.8 are the terms which we are required by Google to notify you of and obtain your consent in respect of using the App.

1. the Android Application may only be accessed and used on a device owned or controlled by you and using the Android OS;
2. you acknowledge and agree that:
   1. Google has no obligation at all to provide any support or maintenance services in relation to the App. If you have any maintenance or support questions in relation to the App, please contact us, not Google, using the contacting us details on the Website or at the end of these terms;
   2. although these terms are entered into between us and you (and not Google), Google, as a third party beneficiary under these terms, will have the right to enforce these terms against you;

• except as otherwise expressly set out in these terms, any claims relating to the possession or use of the App are between you and us (and not between you, or anyone else, and Google); and

1. in the event of any claim by a third party that your possession or use (in accordance with these terms) of the App infringes any intellectual property rights, Google will not be responsible or liable to you in relation to that claim.

7. Term and Terminating

7.1 Term.This Licence shall be effective until terminated.

7.2 Termination.Company may, in its sole and absolute discretion, at any time and for any or no reason, suspend or terminate this Licence and the rights afforded to You hereunder with or without prior notice. Furthermore, if You fail to comply with any terms and conditions of this Licence, then this Licence and any rights afforded to You hereunder shall terminate automatically, without any notice or other action by Company. Upon the termination of this Licence, You shall cease all use of the Application and uninstall the Application.

8. Disclaimer of Warranties

YOU ACKNOWLEDGE AND AGREE THAT THE APPLICATION IS PROVIDED ON AN “AS IS’ AND “AS AVAILABLE” BASIS. AND THAT YOUR USE OF OR RELIANCE UPON THE APPLICATION AND ANY THIRD PARTY CONTENT AND SERVICES ACCESSED THEREBY IS AT YOUR SOLE RISK AND DISCRETION. COMPANY AND ITS AFFILIATES, PARTNERS, SUPPLIERS AND LICENSORS HEREBY DISCLAIM ANY AND ALL REPRSENTATIONS, WARRANTIES AND GUARANTIES REGARDING THE APPLICATION AND THIRD PARTY CONTENT AND SERVICES, WHETHER EXPRESS, IMPLIED OR STATUTORY, AND INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OR MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. FURTHERMORE, COMPANY AND ITS AFFILIATES, PARTNERS, SUPPLIERS AND LICENSORS MAKE NO WARRANTY THAT (I) THE APPLICATION OR THIRD PARTY CONTENT AND SERVICES WILL MEET YOUR REQUIREMENTS: (II) THE APPLICATION OR THIRD PARTY CONTENT AND SERVICES WILL BE UNINTERRUPED, ACCURATE, RELIABLE, TIMELY, SECURE OR ERROR-FREE: (III) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION OR OTHER MATERIAL ACCESSED OR OBTAINED BY YOU THROUGH THE APPLICATION WILL BE AS REPRESENTED OR MEET YOUR EXPECTATIONS: OR (IV) ANY ERRORS IN THE APPLICATION OR THIRD PARTY CONENT AND SERVICES WILL BE CORRECTED. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM COMPANY OR FROM THE APPLICATION SHALL CREATE ANY REPRESENTATION, WARRANTY OR GUARANTY. FURTHERMORE, YOU ACKNOWLEDGE THAT COMPANY HAVE NO OBLIGATION TO CORRECT ANY ERRORS OR OTHERWISE SUPPORT OR MAINTAIN THE APPLICATION.

9. Limitation of Liability

UNDER NO CIRCUMSTANCES SHALL COMPANY OR ITS AFFILIATES, PARTNERS, SUPPLIERS OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR IN CONNECTION WITH YOUR ACCESS OR USE OF OR INABILITY TO ACCESS OR USE THE APPLICATION AND ANY THIRD PARTY CONTENT AND SERVICES, WHETHER OR NOT THE DAMAGES WERE FORESEEABLE AND WHETHER OR NOT COMPANY WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, COMPANY’S AGGREGATE LIABILITY TO YOU (WHETHER UNDER CONTRACT, TORT, STATUTE OR OTHERWISE) SHALL NOT EXCEED THE AMOUNT OF FIFTY POUNDS STERLING (£50.00). THE FOREGOING LIMITATIONS WILL APPLY EVEN IF THE ABOVE STATED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

10. Indemnification

You shall indemnify, defend and hold harmless Company and its affiliates, partners, suppliers and licensors, and each of their respective officers, directors, agents and employees (the “Indemnified Parties ) from and against any claim, proceeding, loss, damage, fine, penalty, interest and expense (including, without limitation, fees for attorneys and other professional advisors) arising out of or in connection with the following: (i) Your access to or use of the Application or Third Party Content and Services: (ii) Your breach of this Licence: (iii) Your violation of law: (iv) Your negligence Or wilful misconduct: or (v) Your violation of the rights of a third party, including the infringement by You of any intellectual property or misappropriation of any proprietary right or trade secret of any person or entity. These obligations will survive any termination of the Licence.

11. Compatibility

Company does not warrant that the Application will be compatible or interoperable with Your Mobile Device or any other piece of hardware, software, equipment or device installed on or used in connection with your Mobile Device. Furthermore, You acknowledge that compatibility and interoperability problems can cause the performance of your Mobile Device to diminish or fail completely, and may result in permanent damage to Your Mobile Device, loss of the data located on Your Mobile Device, and corruption of the software and files located on Your Mobile Device. You acknowledge and agree that Company and its affiliates, partners, suppliers and licensors shall have no liability to You for any losses suffered resulting from or arising in connection with compatibility or interoperability problems.

12. Product Claims

You acknowledge that You (not Company) are responsible for addressing any third party claims relating to Your use or possession of the Application, and agree to notify Company of any third party claims relating to the Application of which You become aware. Furthermore, You hereby release Company from any liability resulting from Your use or possession of the Application, including, without limitation, the following: (i) any product liability claims; (ii) any claim that the Application fails to conform to any applicable legal or regulatory requirement: and (iii) any claim arising under consumer protection or similar legislation.

13. Miscellaneous

13.1 Governing Law.This Licence shall be deemed to take place in England, UK and shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from this Licence shall be adjudicated in the courts of London. This Licence shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded.

13.2 Severability.If any provision of this Licence is held to be invalid or unenforceable with respect to a party the remainder of this Licence. or the application of such provision to persons other than those to whom it is held invalid or unenforceable shall not be affected and each remaining provision of this licence shall be valid and enforceable to the fullest extent permitted by law.

13.3 Waiver.Except as provided herein, the failure to exercise a right or require performance of an obligation under this Licence shall not affect a party’s ability to exercise such right or require such performance at any time thereafter nor shall the waiver of a breach constitute waiver of any subsequent breach.

13.4 Export Control.You may not use or otherwise export or re-export the Application except as authorised by law and the laws of the jurisdiction(s) in which the Application was obtained. You represent and warrant that You are not located in any country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country, or listed on any U.S. Government list of prohibited or restricted parties including the Treasury Department’s list of Specially Designated Nationals or the U.S. Department of Commerce Denied Persons List or Entity List. You also agree that You will not use the Application for any purposes prohibited by law.

13.5 Modification or Amendment.Company may modify or amend the terms of this Licence by posting a copy of the modified or amended Licence on the Company Application Licence website. You will be deemed to have agreed to any such modification or amendment by Your decision to continue using the Application following the date in which the modified or amended Licence is posted on the Company Application Licence website.

13.6 Survival.The following sections of this Licence and any other provisions of this Licence which by their express language or by their context art intended to survive the termination of this Licence shall survive such termination: 1, 2.2, 3, 4, 5, 7, 8, 9, 10, 12 and 13.

13.7 Assignment.Except as permitted in Section 4, You shall not assign this Licence or any rights or obligations herein without the prior written consent of Company and any attempted assignment in contravention of this provision shall be null and void and of no force or effect.

13.8 Entire Agreement.This Licence including the documents incorporated herein by reference constitute the entire agreement with respect to the use of the Application licensed hereunder and supersedes all prior or contemporaneous understandings regarding such subject matter.

This document was last updated on 06 May 2021.