Having led a strategy, partnerships and creative agency for the majority of his career, Joel brings to HERO an innate understanding of how effective partnership campaigns work; seamless and enjoyable relationships behind the scenes, resulting in unique yet natural collaborations for the world to see on show.

Previous projects include BMW and the London 2012 Olympic Games, countless band and brand partnerships for one of the UK’s leading music tech companies Cambridge Audio, and brand activations at arenas across the country.

Joel’s passion for sustainability comes from a desire to live a life with greater purpose, and this is his exact approach to our partnerships too; ensuring purpose is always at the forefront of everything we do, and in turn, we’ll make a difference.