Tara joined HERO and its sister company UMA Entertainment Group as Global Marketing Director following her move to London from Toronto where she led the entertainment and marketing division for one of the leading resorts in Western Canada. Responsible for promoting a wealth of world-class acts across music, sports, and comedy, Tara developed a strategy for building out national marketing and media campaigns that took holistic communications to new heights. Her unscripted approach to both above and below the line communications led to a significant uplift in concert-goers, year on year.

HERO thrives on Tara’s passionate and visionary approach to marketing and communications, taking full authority over re-engineering our communications strategy from the ground up with humanistic, purpose-driven imagination. Tara leads our worldwide marketing strategy, overseeing our global media and communications including agencies, creatives, and campaign initiatives alongside her executive team.